Still, it was a fun technical challenge, we developed a Strava like app that also colored street segments based on their likely cleanliness score, to help volunteers and organizers plan their efforts efficiently.

And it turns out that the founders were in tune with an important topic in society, and they took off like a rocket. By 2021 they had contracts with over 50 cities and municipalities in Flanders and we did some really fun events with Fast Forward and Eneco on the Clean Beach Cup.

It wasn’t all sunshine and rainbows, after gaining traction very quickly, they got strong competition from the packaging lobby, who are paying big money to minimize the apparent costs of litter for local governments. (please don’t get us started on this 😑)

However, we pushed on and got clients in Germany, some traction in Portugal and in the Scandinavian countries and last year started moving into the Dutch market. Where we came into contact with Decos, a huge software company with decades of experience, a strong focus on sustainability and government projects.

The match was made and starting Januari 1th, WePlog will be reinforced by our new Big Brother. Introducing the product to their large portfolio of Dutch cities already using their reporting app: Fixi.

With Nebulae we pride ourselves in being a long term software partner that will grow with you. So going from idea to working implementation, to a growing business to getting acquired is a huge success case for us.

We’re looking forward to next year and keep on growing this amazing project, and most of all, making the streets of Europe litter free!